Wednesday, October 3, 2012

Recreation and Tourism Speaker Series

COEUR D’ALENE, Idaho — Idaho overnight visitors statewide spent more than $1.8 billion in 2008, and in Kootenai County alone, recreation and tourism employs nearly 14 percent of the work force.

To support this growing sector of the region’s economy, University of Idaho Coeur d’Alene is introducing a Recreation and Tourism Speaker Series this October, featuring experts with insights into business, marketing and leadership development within the industry.

The series kicks off Wednesday, Oct. 10, from 4 to 5 p.m. at the U-Idaho Harbor Center, 1031 N. Academic Way in Coeur d’Alene, with speaker Jeanne Hofmeister, chief marketing officer for Visit Spokane. Hofmeister is responsible for advertising and strategic marketing of the Spokane region to leisure, group and convention travelers.

She will present, “Marketing Strategies for Domestic Tourism Dollars and Cents.” Domestic tourism refers to people visiting destinations within their own country, and accounts for about 99 percent of all tourism in the US.

Hofmeister is an Emmy Award winning writer and has worked as a communications and marketing consultant to governmental organizations and private businesses around the world.

She studied communications at University of Washington and the University of Idaho, and recently earned credentials as a Certified Destination Management Executive (CDME) through Purdue University. She is one of five experts to be featured in the series.

“One of the core goals of the University of Idaho's northern Idaho operations is to support local and regional business development," said Charles Buck, University of Idaho associate vice president for North Idaho. "We work with the business community throughout northern Idaho and in eastern Washington to identify their needs, and to meet those needs with educational opportunities.

“This series will highlight our region's tourism and recreation industry, and provide a forum for students and community members to learn more about this important sector. In addition to highlighting the challenges and opportunities for the industry, our speakers will discuss how their own training and educational experiences have contributed to their success.”

Each presentation will begin at 4 p.m. and end at 5 p.m. Upcoming talks include:

Nov. 14: Karen Ballard, administrator for tourism development, Idaho Department of Commerce, presents. “International Marketing for Idaho Tourism.”

Feb. 13: A speaker, TBD, from the Coeur d’Alene Casino and Resort.

March 13: Thomas Cusick, senior vice president of finance/CFO of Columbia Sportswear presents, “The Business Side of Rec-Tech.”

April 10: Rick Steltenpohl, executive director of Spokane Hoopfest, presents, “Using Servant Leadership to Create a World Class Tourist Event.”

For more information, visit or call (208) 667-2588.

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About the University of Idaho

The University of Idaho inspires students to succeed and become leaders. Its land-grant mission furthers innovative scholarly and creative research to grow Idaho's economy and serve a statewide community. From its main campus in Moscow, Idaho, to 70 research and academic locations statewide, U-Idaho emphasizes real-world application as part of its student experience. U-Idaho combines the strength of a large university with the intimacy of small learning communities. It is home to the Vandals, and competes in the Western Athletic Conference. Through the university’s $225 million Inspiring Futures capital campaign, private giving will enhance student learning, faculty research and innovation, and a spirit of enterprise. Learn more:


Tuesday, October 2, 2012

Idaho Parks Passport Program #visitnorthidaho

Wednesday, September 19, 2012

Committee Planning Meeting for North Idaho Tourism Summit 2013

The purpose of the North Idaho Tourism Summit is to provide the vehicle for those interested in the health of the tourism industry an opportunity to foster cooperation, provide education and form strategic professional relationships to promote and stimulate tourism throughout the region.
The North Idaho Tourism Summit Steering Committee is an all-volunteer group that meets monthly with the sole purpose of producing and delivering the North Idaho Tourism Summit each year to bring together regional tourism leaders to share information and promote networking.

The planning for the Summit in 2013 is starting soon and we would love to have you join us on the planning committee. As stated above we are an all-volunteer group so more hands is always appreciated.

First meeting for 2013 planning is:
Wednesday September 26th at 2:00PM
At Best Western Coeur d'Alene Inn
506 W Appleway Ave
Coeur d'Alene ID 83814

If you have any questions feel free to email us at and someone will get back to you as soon as possible.

Monday, September 17, 2012

Avista Utilities Blog - Avista holding monthly energy fairs in Wash. & Idaho

Avista Energy Fairs
The cold weather is coming - attend an Energy Fair and be ready

Post by Jessie Wuerst

The Avista Energy Fair 2012 is coming to locations in the Inland Northwest. It will offer demonstrations of ways to keep homes warm and safe for the winter ahead. Fair attendees can speak with Avista staff and learn first-hand about low-cost and no-cost energy efficiency tips. They’ll see how to install window draft stoppers like rope caulk, window plastic and v-seal. Free samples of these and other materials to help people maximize energy efficiency in their homes will be given out at the fair.

In addition, Avista employees will have information about billing assistance and payment options. Avista community partners will also be on hand to offer helpful information about other community resources.

For the kids, and the kids at heart, Wattson, Avista’s Energy Watchdog, will be on hand to share his message of energy efficiency and safety.

Each year our customers ask for help in managing their energy use and costs during the winter. It’s never too early in the year for us to offer a broad range of ideas and demonstrations that will help residents keep the warm air inside and the cold air outside their homes. This event provides a great way for customers to conveniently access Avista’s many services. Information about payment options, energy assistance and energy efficiency will be especially helpful to those struggling to pay their bills.

Please join us.

October 10, 3 p.m. – 6 p.m. – Harding Family Center, 411 N. 15th St., Coeur d’Alene, ID

November 8, 3 p.m. – 6 p.m. – East Central Community Center, 500 S. Stone St., Spokane, WA

Avista Utilities Blog - Avista holding monthly energy fairs in Wash. & Idaho

It's not just Florida anymore -- Retirees find unusual places to call home |

CAMDEN, Maine – When Peg Davis was ready to find a retirement community to move to, she looked north – not south – for a place to spend her later years. 

Rather than set her sights on Florida, Arizona or some other warm-weather locale, she packed up and moved from Big Flats, N.Y., to the small coastal Maine town of Camden. 

Davis, 73, was in search of the slow pace of a small town with natural beauty, cultural opportunities and “a sense of place.” She hasn’t been disappointed since arriving in 2010. 

“I wouldn’t go south of Pennsylvania,” said Davis, who vacationed here for years before making the move. “My mind operates like a Mainer. It doesn’t operate like people who escape to Southern comfort.” 

The idea of people who uproot and move when they retire conjures up images of warm, sunny Florida or Arizona. But some of the older members of the baby boom generation, the 78 million Americans born between 1946 and 1964, are looking elsewhere, and a number of towns in cooler climates from Maine to Washington have become popular retirement destinations. 

Camden is frequently cited in lists of best places for retirees. Others that have merited mention include Asheville, N.C.; Ruidoso, N.M.; Durango, Colo.; the San Juan Islands in Washington’s Puget Sound; St. George, Utah; Medford, Ore.; Coeur d’Alene, Idaho; Kalispell, Mont.; and towns along lakes Superior and Michigan in northern Michigan.

Read More Here: It's not just Florida anymore -- Retirees find unusual places to call home |

Dining Out in the Northwest
North Idaho & E Washington
Lewiston, Moscow, Pullman
Tri-Cities, Walla Walla, Pendelton
Western Montana

Monday, July 9, 2012

Google +1 Recommendations Launching Across the Web

Working on +1, we often hear people say they want to see more of what their friends recommend. Likewise, when we talk to site owners, they ask us to help them show more relevant content to their users. Today, we are rolling out a new feature of the +1 button in platform preview: when users hover over a +1 button, they will see recommendations for other great content on your site.

For example, when I go the the Chrome Web Store and look at +1 recommendations on the Gmail app, I see related apps and recommendations from friends.

To keep these recommendations more relevant and on-topic, they will always refer to pages on the same domain or subdomain as the +1 button.

If you’ve already added the +1 button to your site, there’s nothing more you need to do. Recommendations will work across all +1 buttons for all users, whether or not they’re signed into Google+. This update will go live to all of your users in the next few weeks.

If you want to see recommendations today, sign up for the developer preview group and tell us what you think. The +1 team and I would love to hear from you! As always, we are iterating quickly and are hungry for your feedback.

Join the conversation on Google+.

Thursday, May 17, 2012

Film Making is Good For Idaho Tourism

Sometimes we don't consider what an impact certain industries can have on a state or local economy, but the State of Idaho recognizes that the Film Industry can be a great boom for Idaho's economy. Anyone who is in the tourism industry benefits when they choose to film here in our lovely state and this is something that should not be ignored. That is why I am attending the IdahoCineposium here in Coeur d'Alene this weekend.

I want to learn more and find out how I can contribute or provide support, because my clients in the Restaurant, Beverage, and Cycling benefit when people are brought to the area. When they are happy it makes me happy!

I also get a chance to see of special screening on Friday evening at Silverwood theme park of the movie Soda Springs and that just adds some an extra bonus to attending the event.


If you have been sitting on the fence and want to attend this event there is still time to register here:

Idaho Cineposium, An Indie Northwest Film Conference, May 18-19, 2012 

Join us in Coeur d'Alene May 18-19, 2012 for the 2nd annual Idaho Cineposium. Kicking off the event will be the premiere of the Idaho-made film SODA SPRINGS. Silverwood Theme Park is opening their gates for our event in their theater. Writer-actor Jay Pickett and executive producer Gary Hollie will introduce the film and stay for a Q & A after. Saturday, we'll convene at the Coeur d'Alene Inn for keynote presentations, panel discussions and a very special interview guest. Topics being developed include funding and legal issues, production management, social networking for filmmakers, and distribution.
Commercial (Quicktime, 80MB)

Register Online at

Tuesday, May 1, 2012

Idaho Conference on Recreation and Tourism: Know Before You Go #ICORT

ICORT 2012 

Know Before You Go


PRE-ORDER IDAHO TRAVEL GUIDES THIS WEEK-- We would like to offer you the opportunity to pick up Travel Guides while you are at the conference.  Please email the number of Travel Guides you would like before Thursday 3 May.  You can pick up your Travel Guide order at the Registration Desk during the Conference.  39 Travel Guides in a case.   Email

WITH LOVE FROM THE LOCALS– This year's Host Committee is ready to welcome you to our hometown! Look for local dining specials, area information, fun items in your attendee bags when you get to the ICORT registration area. Our volunteers will be available at the info table near the general session room throughout the conference. Have questions after hours? Just send us a tweet to @NITSummit and we are ready to assist! Check out the Host Committee information page before you travel for more area information, as well as lodging offers for pre- and post-ICORT stays.

NEED DINE AROUND SUGGESTIONS FOR TUESDAY OR WEDNESDAY EVENINGS?– The Host Committee has suggestions for you! A handout version will be available at the host committee table onsite. Want to join a group for dinner outings? Check with the Host Committee staff at the information desk or just join us at Seasons of Coeur d'Alene on Wednesday for a no-host 7pm social/7:30pm dinner - the more, the merrier!

CONFERENCE ATTIRE SUGGESTIONS- the Host Committee has tips on what to plan for on the conference website.

READY FOR THE MINUTE CONNECTIONS EVENT AND BREAKFAST ON WEDNESDAY?- Meet your ICORT peers and share information on your products, services and news! Join us for the Minute Connections Event (Wednesday 7:30am in Bays 4-6, Coeur d’Alene Resort), presented by the North Idaho Tourism Summit.  Have you ever been in a room full of strangers and wondered how to break the ice and let them know about the great business you represent? We have the perfect opportunity for you to put your best foot forward and share who you are and what you have to offer through your business. “Minute Connections” is that opportunity, and we invite you to participate!  Come prepared with a box full of your business brochures, cards or special offers to share at a round table one-minute presentation to at least 50 different attendees. It’s fast paced, fun and networking at its best! Be sure to bring 150 business cards to breakfast on Wednesday so you don't run short in the middle of the networking!

CHECK YOUR ORIGINAL REGISTRATION INFORMATION EMAIL TO MAKE SURE IT IS CORRECT for your name, company/organization, address, Twitter/Facebook IDs, etc. The information you entered there will be used by our conference staff to create your name tag and the conference rosters. If you have changes, please email them to

DIRECTIONS TO COEUR D’ALENE RESORT– If you are planning on flying into Spokane and need transportation to ICORT, round trip transportation reservations are available through The Coeur d’Alene Resort at 800.688.5253 ask for Transportation Reservations. The round trip rate is $69.00 per person. Have your flight information ready to give to the reservations agent: name of airline, flight number and time of arrival. Airport transportation is on a reservations-basis – be sure to reserve your pick up time to avoid unnecessary waiting at the airport.

REGISTRATION DESK HOURS AND LOCATION- Check in to registration and find local area information at the ICORT Registration Desk area in the Conference Center Registration Booth. Registration will be open:
o   Tuesday, 12:00pm-5:00pm
o   Wednesday, 7:00am-10:30am
o   Thursday, 7:00am-12:00pm

TRAVEL AND TOURISM WEEK– Celebrate the importance and impact of our tourism industry!  Wear red on Tuesday, May 8th, to join our tourism peers across the nation onU.S. Travel Rally Day Governor Otter has a special message supporting our industry and its economic benefits in our communities.

SOCIAL MEDIA CHANNELS–  Connect ahead of time and during ICORT via:

ICORT’s Facebook Fan Page
Twitter (@ICORT and follow the #ICORT hashtag for conversations)
New to Twitter? Why use it? Join Jamie Morgan for a quick Intro to Twitter at 4pm on Tuesday in the Resort’s Lobby Lounge area
Tweet Up, Tuesday, 4:30pm-5:30pm – join your fellow ICORT attendees in person to get started with the on-site networking in the Resort’s Lobby Lounge area
Twitter Tables, Thursday breakfast – special tables will be marked for Twitter tables – you can tweet to your heart’s content or just enjoy each other’s company!
If you have provided your Twitter handle to registration by Sunday, May 6th, it will be included on your ICORT namebadge

PACK LIST FOR FIELD TRIPS– if you’ve signed up for a field trip, be sure to come prepared for fun with the following:
o   Wallace and Silver Valley History Trip– jacket, camera, comfortable shoes, spending cash just in case
o   Culinary Tourism Field Trip(sold out) – jacket, camera, cash for purchases at the stops included on the route
o   Farragut Park Bike/Kayak Field Trip (sold out) – suggested clothing: tennis shoes; sandals or water shoes with heel strap; fleece jacket; rain jacket; lightweight, quick-drying pants/shirt (preferably non-cotton material); sunglasses with headstrap; hat; personal water bottle – Have you sent your gender and height in to registration yet for this trip? If not, please email that information to registration@frameworkmeetings.comso properly-sized equipment is ready for you at the trailhead!


Thank you to this year’s sponsors, exhibitors!

Thanks to their generosity and hard work, this year’s ICORT is sure to be the best yet!

Arthur Frommer's Budget Travel
Certified Folder
Coeur d’Alene Cellars
Coeur d'Alene Resort

Framework Meetings and Destinations
Golf Digest/The Lucky Group
Historic Wallace Chamber of Commerce
Horizon Air & Alaska Airlines Magazines
Idaho Bed and Breakfast Association
Idaho State Historical Society
Madden Media
Mick Duffs Brewery
Media West
Meredith Travel Group
North Idaho Tourism Summit
Northwest Travel
Pend Oreille Winery and Bistro Rouge Cafe
Quality Insurance Services
Rocky Mountain International
ROW Adventures
Silverwood Theme Park
Sunset Magazine
Trip Advisor

Friday, April 13, 2012

Idaho Conference on Recreation and Tourism May 8 - 10, 2012 in Coeur d'Alene

All meetings and events are at the host hotel – Coeur d’Alene Resort, Coeur d’Alene
Group Lodging rate:  $109 - $169  
Transportation:  If you are planning on flying into Spokane and need transportation to ICORT, round trip transportation reservations are available through Coeur d'Alene Resort @ 800-688-5253 ask for Transportation Reservsations . Rate is $69.00 per person. Guests can make reservations one of two ways:
  1. Have their flight information: name of airline, flight # and time of arrival; and make their reservation at the same time you make your Hotel reservations
  2. Or, once you have made your airline reservations, call back, reference your Hotel confirmation number and make a transportation reservation.
Attire: Business Casual
Wireless Internet: Access is available at the Conference Center
Conference Registration: 
March 16- April 15: $175.00
April 16 – May 8: $200.00

Online Registration

Exhibitor and Sponsor Information

Tuesday, May 8th ~ U.S. Travel Rally Day

U.S. Travel Rally Day is a concerted effort to demonstrate travel's impact on local workers, businesses and economies. Please wear red!
7:00 – 8:30 am :Upbeat Breakfast at the Coeur d’Alene Resort on U.S. Travel Rally Day.   Jerry Jaeger, Co-Owner of the Coeur d'Alene Resort and Gary Norton, Owner of Silverwood Theme Park will be speaking on Tourism.   $14.00 in advance, $19.00 at the door.   Please RSVP to Brenda Young call 208-415-0110.
9:00 am - 6:00 pm    Coeur d' Alene Resort  CONFERENCE CENTER  ~Casco Bay  
Idaho Travel Council Meeting ~ Public is Welcome
Grant Presentations and a special 12:30 pm presentation by Ruf Strategic Solutions - Terry Berggren, Director of Destination Marketing.  Terry will present research findings from a fresh study done on Idaho Tourism Inquiry records

Noon – 5 pm:   Coeur d' Alene Resort CONFERENCE CENTER Registration Desk at Conference Center Lobby Area.   Registration Desk is open, Exhibitors set-up.
Conference Name Badges Sponsored by: Sunset Magazine
Early arrivals – Pick-up Tubbs Hill 2.2 mile hiking trail map 

4:00- 4:30 pm:  Intro to Twitter with @jamiemorgancda in Whispers Lounge  #ICORT
4:30 – 5:30 pm: TweetUp  with @jamiemorgancda  in Whispers Lounge  #ICORT

5:30 – 8:00 pm:  Coeur d' Alene Resort CONFERENCE CENTER ~ Bays 4 - 6 
Evening Reception with Exhibitors, Idaho Preferred Local Food Showcase, MY ID, Vote Travel,
No host bar  Sponsored by: Trip Advisor
 Idaho Preferred local food showcase
 Idaho PreferredLocal Food Showcase Menu

Idaho’s Ballard Farm Cheese Display
Our local dairy specialty assorted marinated cheese curds, Danish pearl cheese, and Idaho Golden Greek Grillin' cheese prepared by chef attendant With warm lime and honey, assorted crackers and fresh fruit and berries.

Sun Valley Ruby Red Smoked TroutServed on platters with cream cheese, fried capers, minced red onion & chives, grated egg white & yolk, toasted Idaho baguette, sweet brown bread, and our cracker assortment.
 Dilly’s® Mild and Spicy Pickled Assortment 
Asparagus, green beans and spicy baby dill pickles.

Famous Idaho Potato Martini Action Station Served in mini martini glasses with your choice of: Seasoned oven baked Idaho Baby Baked potatoes or Idaho’s mashed Russet potatoes with crispy Idaho Gaufrette Guests are now ready to top their choice of potato with the following toppers: Hot melted butter, crispy Prosciutto, grated Asiago & cheddar cheeses, homemade Pico de Gallo, Bakon® vodka sour cream, chopped fresh chives and Idaho forest chanterelle mushroom ragout.

Idaho Buffalo and Lentil Soup Shots
Served with horseradish cream and homemade crackers.
Idaho Onion Casserole Ringers
Beer battered onion rings stuffed with Idaho onion Casserole topped with melty cheddar cheese 
Snake River Farms Kobe Flat Iron Steak 
Carved table side and served with caramelized Idaho onions, balsamic syrup and Toasted baguette  
Idaho Huckleberry Jubilee
With homemade vanilla ice cream in a Almond Florentine bowl

8:00 pm:  Explore Downtown Coeur d'Alene

Wednesday, May 9th

7:00 am  – 10:30 am:   Coeur d' Alene Resort CONFERENCE CENTER Registration Desk at 
Conference Center Lobby Area.    Desk is open

7:30 – 8:20am:   Coeur d' Alene Resort  CONFERENCE CENTER ~ Bays 4 - 6 
Minute Connections with North Idaho Tourism Summit
Have you ever been in a room full of strangers and wondered how to break the ice and let them know about the great business you represent? We have the perfect opportunity for you to put your best foot forward and share who you are and what you have to offer through your business. “Minute Connections” is that opportunity, and we invite you to participate! Come prepared with a box full of your business brochures, cards or special offers to share at a round table one-minute presentation to at least 50 different attendees. It’s fast paced, fun and networking at its best!
Breakfast Sponsored by:   Alaskan Airlines Magazine 

8:30 am   Coeur d' Alene Resort CONFERENCE CENTER ~ Bays 4 - 6 
Welcome by Karen Ballard, Administrator, Idaho Division of Tourism
Jeff Sayer, Director of Idaho Department of Commerce 

8:45 – 10:15 am       Coeur d' Alene Resort  CONFERENCE CENTER ~ Bays 4 - 6 
General Session                                         
Sponsored by: Idaho Bed and Breakfast Association 
“Mastering Online Reviews and Reputation Management” 
Keynote: Jay Karen 
Marketing is no longer just having rack cards and a pretty website.  In the age of Web 2.0, marketing now includes monitoring and influencing your reputation all the various new forms of social media web sites, i.e. Trip Advisor, Yelp, Twitter, Facebook, Flickr,, You Tube and even Google. Learn the do’s and don’t’s, and be a confident player in the new age of marketing. 

10:15 - 10:45 am     Coffee break with Exhibitors
                                     Exhibitor Twitter challenge from @jamiemorgancda  
                                    Sponsored by: Reader's Digest                                                     

11:00 am                    Depart for Silverwood Theme Park
Buses (located at the entrance of Conference Center) will depart for Silverwood  Theme Park- Driving time approximately 30 minutes.        27843 N Hwy 95 Athol, ID 83801

12:15 pm - 1:15 pm Lunch &  General Session at Silverwood Theme Park 
““Expose Yourself - Putting Personality Up Front to Increase Your Business”  
Keynote:  Tim Brady
It’s time to bare it all.  With so many blended options for travelers, showcasing your individuality can help make you a standout.  In this hour session you will see how putting your businesses personality in the spotlight can shift your sales to a new level and separate you from the pack.  Sponsored by: Idaho Bed and Breakfast Association
Lunch Sponsored by: 

1:15 - 2:45 pm    Idaho Lodging and Restaurant Association (ILRA) Board Meeting at Silverwood Theme Park 

1:20 - 2:00 pm     General Session at Silverwood Theme Park 
Keynote: John Jachim, Silverwood’s Human Resources Director 
Silverwood - Northwest’s largest theme park.  Seasonal employees and how to deliver outstanding customer service.
2:00 - 3:00 pm:  PLAY IN SILVERWOOD THEME PARK! ~ Rides will be open exclusively for ICORT attendees.  

3:00 – 7:00 pm          Field Trips to regional attractions (Depart from Silverwood Theme Park)

TRIP 1:           Culinary Tour  ( FULL - waiting list at Registration Desk) 
Get on the Fun Bus! This trip will whisk you away to taste and savor the culinary talents of our area! Sample hand-crafted beers at Sandpoint's Mick Duffs and delicious treats from local culinarians. Savor the winemakers offerings at Coeur d'Alene Cellars in Coeur d'Alene, one of our state's most notable wineries!

TRIP 2:           Farragut State Park with Peter Grubb of ROW Adventures
Join ROW Adventures on a three-hour tour to bike through the forests of Farragut State Park (once the largest Naval Training Station in the world) and then paddle on the crystal waters of Lake Pend Oreille. Our friendly guides will get you set up on a front-suspension mountain bike for a fun and easy ride combining roads and trails through pine-scented air. After about a one-hour ride, we arrive at our kayaks and trade pedals for paddles to kayak on the cool, clear water of this spectacular lake. Formed by glaciers during the last ice age, it is the fifth deepest lake in the United States. The dramatic forested mountains and narrow bays create a setting that is not unlike the fjords of Norway or glacial bays of Alaska. 
Minimum group size is six.
Maximum group size is 24. 
The group will be divided into two groups of 12 with 12 biking while 12 others are kayaking and then we switch activities half way through. 
Price $20/person and includes guides, bikes, helmets, kayaks and all required gear.

TRIP 3:           Wallace and Silver Valley             
   Jump on the Silver Valley Magical History Tour with Prime Minister Rick Shaffer at the helm.  Depart modern day Silverwood Theme Park for the thrills of another ilk.  Travel back in time to the days of young Idaho had its origins in the gold and silver mining camps of Murray, Kellogg, Page, Eagle and Wallace.  Walk in the same steps as Wyatt Earp, Calamity Jane, Big Ed Pulaski and President Teddy Roosevelt as the Coeur d’Alene Mining district affected the going-ons of a new country and growing world.  Coach along the old Mullan Road to the Silver Capital of the World, Historic Wallace where history lives every day.  A fun filled scavenger hunt/poker crawl will ensue with all time travelers hitting the well heeled streets in search of history, mystery, fun and prizes.  Sure to be included is the Oasis Bordello, Wallace District Mining and Northern Pacific Depot Railroad Museums as well as the newly reprised Wallace Brewing Company and the North Idaho Mountain Breweries.   Retreating well informed and happy, the troop will stop by the Old Mission State Park for a bit of spiritual engaging at the Oldest Standing Structure in Idaho and perhaps the newest being the Sacred Encounters.  Get educated, get up and moving and come along for some real fun!

6:30 - 7:30 pm           Idaho Lodging and Restaurant Association Reception                                  
Coeur d’Alene Resort CONFERENCE CENTER  - BAYS 4 – 6                                 
Appetizers and no-host bar

7:30 – 8:15 pm          Idaho Lodging and Restaurant Association Award presentations   ~ 
Coeur d’Alene Resort CONFERENCE CENTER - BAYS 4 – 6 AAA Four Diamond Award

7:30 – 10:00 pm       Idaho Bed & Breakfast Association Annual Meeting, Awards & Dessert at theRoosevelet Inn 

7:30 - 10:00 pm        Coeur d’Alene Dine around.  Information and coupons in your registration packet.

Thursday, May 10th  

7:00 am  – Noon:    Coeur d' Alene Resort CONFERENCE CENTER Registration Desk at Conference Center Lobby Area. Registration Desk is open,

7:00– 8:00 am          Breakfast  Coeur d' Alene Resort  CONFERENCE CENTER Bays 4 - 6 
Breakfast Twitter Tables  
Sponsored by:     Meridith Travel Group 
8:10 am                    Good Morning Welcome from:  Nancy Merrill, Director, Idaho Department of Parks and Recreation.      Coeur d' Alene Resort CONFERENCE CENTER Bays 4 - 6                           
8:15  - 9:30 am         General Session   Coeur d' Alene Resort CONFERENCE CENTER Bays 4 - 6    
                                    "Playing to Win in a Changing America"   Keynote:Emilyn Sheffield
Boomers, Millennials, and Latinos are large and important groups to serve.  These groups aren’t uniform but they are huge…each 50 – 80 million strong. Who are they? Where are they? How do you capture the power of their hopes and dreams to improve your bottom line and advance your mission?
Sponsored by: Bureau of Land Management
9:30 – 10:00 am         CDA CONFERENCE CENTER  Coffee break with Exhibitors 
Sponsored by: Golf Digest  

10:00 - 10:45 am   Breakout Sessions I (rooms listed next to each session – some repeat the tracks)

Partnerships and Friendly Rivalries.  BAY 1A
SPEAKER: Kim Birrell, Rocky Mountain International  
How this four state partnership works and how it benefits our region, why working with rivals can benefit Idaho greatly, how partnering with others in your region (suppliers who are rivals) can help your local area.   . 

What the new market of guests want from you and what you can to do to deliver.   BAY 1B (REPEAT TRACK- Session II )
SPEAKER: Jay Karen  
The lodging industry has done a phenomenal job taking care of the Silver Generation and the Baby Boomers – but what about Gen X & Y?  There is a whole new generation of travelers out there with more choices in front of them than ever – and if you’re not in the game, they might completely bypass you.  We’ll discuss everything from décor to databases and food to the “f” word.

Getting the BIG Tourism Picture . BEAUTY BAY  ( REPEAT TRACK-Session II )
SPEAKER: Panel discussion with the North Idaho Tourism Summit
In our competitive tourism marketplaces, all stakeholders in a region must come together to create a more visitor-centric travel experience. Hear from the all-volunteer planning team of the North Idaho Tourism Summit on the origin of the Summit, the vision for an all-inclusive tourism discussion and how to engage businesses and organizations across an entire region to promote the tourism industry.

 Millennial Familiarization Tours: Learn from Tomorrow’s Visitors Today .
Boardroom 5A on the 7th Floor  (REPEAT TRACK-Session II)
 SPEAKER: Emilyn  Sheffield In the follow-up session that tiers off her keynote, Emilyn will explore ways to engage Millennials and their perspectives in planning and marketing your business and in managing public lands.  She'll share wry, funny, and instructive findings from seversl recent Millennial consultants and FAM's.  You'll also get tips on how to host your own Millennial FAM's.

Ruf Strategic Solutions  Boardroom 5B on the 7th Floor  (REPEAT TRACK - Session II)
SPEAKER:  Terry Berggren, Director of Destination Marketing
Terry will present research findings from a fresh study done on Idaho Tourism Inquiry records.  Learn what segments performed well for Idaho and what RUF identified as travel targets for prospective travelers. 

11:00 - 11:45 am   Breakout Sessions II

 Extending Stays- - Stretching Strategies.  BAY 1A  
SPEAKER: Tim Brady
Did you know the overnight guest is the easiest guest to build on extending their stay?  Learn how to successfully shift your average stay from 1.3 nights to 2.1 nights over the course of one year by using “stretching strategies”.

Getting the BIG Tourism Picture .  BEAUTY BAY  ( REPEAT TRACK from Session I)
SPEAKER: Panel discussion with the North Idaho Tourism Summit

What the new market of guests want from you and what you can to do to deliver.
BAY 1 B 
 (REPEAT TRACK from Session I)
SPEAKER: Jay Karen 

Millennial Familiarization Tours: Learn from Tomorrow’s Visitors Today Boardroom 5A on the 7th Floor  (REPEAT TRACK from Session I)
SPEAKER: Emilyn Sheffield 
Ruf Strategic Solutions
Boardroom 5B on the 7th Floor  (REPEAT TRACK from  Session I )
SPEAKER: Terry Berggren, Director of Destination Marketing

12:00 - 1:30 pm    Coeur d'Alene CONFERENCE CENTER ~ Bay 4 - 6 
 Awards Luncheon

Idaho Travel Council Choice Awards
Kyle Walker Award Winners
The Governor’s Lifetime Achievement Award 
2013 ~ Year of Idaho Scenic Byways
2013   ~ICORT location announcement
National Travel and Tourism message from Governor Otter
Sponsored by:             
2:30 pm: Idaho Lodging and Restaurant Association Golf Tournament Fund Raiser benefitting the Larry J. May Hospitality Scholarship Fund.     

For more information contact:
Pam EatonExecutive Director Idaho Lodging & Restaurant Association
PO Box 1822 Boise, ID  83701-1822
208-342-0010 - office
208-870-8312 - cell
208-342-0060 - fax

About the Larry J. May Hospitality Management Scholarship Fund: Created by family and friends to memorialize this long time hotel entrepreneur to provide scholarships for Idaho students pursuing a degree in a hospitality related program at their choice of an accredited public or private college or university. Hospitality related programs include (but are not limited to) hotel/lodging, culinary, restaurants, entertainment/golf club, resort, business, and the travel and tourism industries. Scholarships from the fund are awarded to a student graduating from an Idaho high school or to a student that has been employed in the hospitality industry in Idaho for a minimum of two years. Scholarships from the fund are awarded primarily on the basis of a student’s sincere desire for further education, and individual achievement as evidenced through participation in outside interests and activities, leadership roles and/or work experience. Grade point average or academic standing shall not be the primary determinant.