Social media has changed how consumers connect with family, friends, and news outlets. And social networking is changing how consumers voice their opinion and interact with retailers and service providers. Increasingly, consumers enjoy interacting online with their preferred brands on a regular basis, according to the study "S-Net, The Impact of Social Media," sponsored by Performics and conducted by ROI Research Inc. The report, which surveyed 2,997 U.S. consumers with access to at least one social network weekly, highlights the differences in how and why consumers use social networks to interact with brands across 18 different industries: alcoholic beverages, apparel, appliances, automotive, education, electronics, entertainment, financial services, food, healthcare and pharmaceuticals, household, magazines and newspapers, non-alcoholic beverages, personal care, restaurants, sports-related, telecommunications and travel. Key findings include:
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Customer Preferences Reveal Emerging Social Media Opportunities
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